Video Branding in 2023 - Why Video Marketing is Important

Video marketing is an important part of any brand's strategy. But what is video branding and why is it so important?
Here are some statistics about video branding and marketing from the Jwayne Productions team:

Video Marketing Facts in 2022

• - Video content has a higher engagement rate than any other type of content on social media.
• - Over 70% of consumers say that a brand’s video content makes them more likely to buy from that company.
• - Video marketing has a higher ROI than any other type of marketing.
• - Video marketing is an extremely effective way of building trust with new customers
• - Video marketing can increase your sales by 80%
• - 80% of people watch videos on their phone when they're looking for a local business in their area.
• - Most people will watch online videos before making a decision about whether or not they'll buy from a company.

​Whether your company is just starting out or has been around for decades, video marketing can be an incredibly powerful tool for reaching customers. It's also one of the most flexible forms of digital marketing: You can use it to promote a single product or service, or create an entire brand identity around your entire line of products. Videos can be used to show off new products, share information about how they work, explain how customers can use them, and even give tips on how to handle returns or other customer service issues.

What to look for in your Video Branding Provider 

When you're choosing a company to work with, the quality of their videos is a big deal.
Why? Because a bad video can put your image in a bad spotlight and make viewers un interested in your business.
A good video, on the other hand, can tell a story, engage and inform viewers, and make them want to do business with you.
What makes a good video? Good lighting and sound are important—just like they are in any other kind of production. The script should be clear and concise, and the actors should be enthusiastic about what they're doing. And finally, the editing process should be smooth and seamless—if there are any awkward cuts or weird jump-cuts that don't make sense, people will notice!

Video Branding Ideas and Samples:

See some samples the Jwayne Productions Team has put together over the years to get your creative ideas flowing, and to show just how you can use video branding in your marketing strategy. There are hundreds of different applications that video can be used to help promote your business or services and grow your audience.

Branded Message Video

Web Header/Banner

FAQ & Informative

---

Customer Story

Commercial or Paid Advert

---

Why Choose Jwayne Productions for your Video Branding:

Jwayne Productions is your go-to for video branding.
We've been making videos since 2010, so we know what it takes to tell your story in the most engaging way possible. We have top of the line cinema equipment and audio, so you can be sure that your video will look as good as it sounds.
Our process is fast, easy, affordable and smooth—we'll work with you to create a plan that fits your budget and timeline and create a multi video brand strategy that will grow your audience and grow your business! 

Let's Start a Project Together!