Lucchese Boot Makers:Lucchese is renowned worldwide for their exceptional craftsmanship as boot makers and providers. When we received the opportunity to photograph their brand new store front in Sugarland, TX, we immediately sprang into action. Collaborating closely with their dedicated marketing team, we diligently coordinated and discussed the pivotal features of their store that deserved our utmost attention.
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About the Project:
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Working with Lucchese was not only a lot of fun but also presented our team at Jwayne Productions with several challenges that we successfully overcame. One of the primary challenges we encountered was the store's dark and modern features, which created a beautiful yet difficult composite to photograph within the harsh outside lighting. To address this, we implemented HDR (High Dynamic Range) photography techniques, capturing multiple exposures to achieve a true-to-eye representation of the store's interior.
Furthermore, as the shoot took place within a mall, we had to meticulously coordinate timing to ensure minimal disruption to both guests and workflow. With limited time available, we were under significant pressure to accurately capture all the necessary elements to showcase the store front. Despite these time constraints, we managed to efficiently capture everything we needed. Upon completion of the shoot, we promptly proceeded to the editing phase. Thanks to our thorough pre-planning and constant communication with Lucchese, we were able to edit and deliver the photos on time for their Launch and PR Team to utilize. Ultimately, our client expressed great satisfaction with the final photos, as well as our exceptional communication and flexibility in addressing their concerns. By accommodating their needs and producing high-quality images that matched the excellence of their own products, we ensured a successful collaboration and a delighted client.
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